Read the assessment outline carefully and jot down what you need to include in the profile statement.
“A professional profile statement (250 words) that describes your practice. For example, what medium/ media do you work with? What are the ideas, concepts, and techniques you explore in your practice? What are the broader contexts or fields you work within?”
Find and compare biographies of 2 creative practitioners (look at least one of those listed below and find one other). Look at the style of writing and the structure the biographies take. Look at how the work is presented and where. Assess the logic of the design – does it support a coherent narrative about the persons’ practice?
Luz María Sánchez – Yes
Adam Khamis – Yes
Does the platform adequately support the content and its claims? What perspective is used?
Sanchez – Yes, her website is very minimalistic, but it works in her favour, directing the eyes to the information; which is the only thing that really matters. Her biography is written in third person, which i think helps understand much about their academic life asn well as her life as an artist. She has 3 paragraphs telling the reader different, and needed information, and i think the website would be hindered if all 3 paragraphs weren’t there.
Adam Khamis – Yes, His website is much more ‘in your face’, but it shows exactly what he does, directing, editing and writing. All his work i s available to watch very easily, and shows a variety of genres. His biography is longer than Sanchez’s and goes more into what exactly Khamis hoes, his awards and who he has worked for. it is also written in third person, but in disagreement to the formers website, this is too much information and i got bored reading through it towards the end.
What elements are included?
Sanchez – A collection of past, present and future works on the home screen, with tabs directing you towards her information and a more in-depth look at her works. Like previously stated her website is very simple and quite plain, but it works in favour for her. Sanchez also has a statement tab, where she goes into great depth about her artistic practice and the themes that many of her works involve. It is an added element to her website that i think is welcome, as it doesn’t bulk up her information page, but gives the reader and added insight into her creative thinking.
Khamis – His home page boasts a collection of vimeo files of short films he has directed, all of which are then sorted into genres, with tabs at the top of the page directing you to his directorial, editorial, and writing works, along with his information and contact tab. Khamis’ webpage is a little more cramped that Sanchez’s and i don’t think it works that well, as it is saying too much with the the flashy visuals and not enough within the substance of his work.
How is the interaction design – does it support a narrative unfolding? Does it follow a STAR structure or something like it?
Sanchez – Her website talks about many of her academic feats, as well as her artistic ones, so i would say yes.
Khamis – Not at all, as his biography is quite jumbled up, so it is very easy to loose you train o thought when reading his page.
What tone does it take?
Sanchez – Academic and formal, but in a way that is impressive not obnoxious
Khamis – Informative and intriguing, but also too much about his past feats, so you have to sift through it all to get to the interesting recent achievements
Which statements are effective?
Both have interesting qualities, bit i think Sanchez’s works better for the sole fact that she has all of her information broken up into different tabs, so depending on how much information you want to read, its there for you, laid out in a very easy to navigate website. One downside to her website is that the font is very small, so it may be hard to read for many, whereas Khamis’ is nice and big, making it very easy tot read.
Which fail and why do they fail?
I think both are successful, but in differing levels. Both convey what the needed too, having all the needed information, as well as ample works to show what they are capable of. Khamis’ fails in only regard; like i stated before, he has too much information on himself, and oftentimes the information become convoluted and disingenuous. Sanchez’s page is very minimalistic, which some would describe as boring, but i think it works for what she’s trying to achieve, and it is very similar to her works, so it works well.
Draft your story by using by listing 5 skills or qualities you need to include in your statement that relate to your field – think about how you can demonstrate them using the STAR systems. Sketch these narrative out as a means of clarifying your story. You can include software skills generically (e.g. 3d visualisation), there is no need to be specific here (e.g. Maya) – this may be listed in your list of works.
– Video production (pre and post)
– A keen eye for detail
– Sound production
– Ingenuity and creativity
– A willingness to use new and exciting mediums
Draft your own short statement that will provide the introduction and frame for your portfolio given the evidence and examples you’ve developed above.
Stephanie Garner is a third year Digital Media student studying at the University of Wollongong. Her works largely focus on short films, post and pre – production, photography and writing, and many of her works revolve around the future, and how everything that we do has an effect on it, positive or negative. These works have tested her ability to create interesting but still entertaining works, and they have also allowed her to sharpen her skills in many areas, and has permitted her to engage many group works, as well as many of her own, self directed works.